Did you know that you can get customers to choose their own packaging? This is done through customer engagement and crowdsourcing to help these people who support your brand, choose the designs that they want to see. Though it might take some work, it’s pretty cool, and really offers a more viral, exciting means to design and build the packaging that you want to use.
Here, we’ll talk about how this works, the benefits, and other cool ways for you to look at this type of packaging.
How to Use This
Some companies do this through online contests, where customers are able to submit their design. The winning one is then used for the box, with their design acknowledged.
Then of course, there’s seasonal themes. You can ask your customers what they want to see, and then build a seasonal packaging based on this. if customers like certain aspects, then they will benefit from such.
Finally, limited-run designs. Designs that are only going to be available for a certain period of time. When you do this, you’re giving customers something special that they’ll want. If the design is from a member of the community, it drives growth, and also forms a more cohesive experience for customers too.
The Benefits
A lot of customers like this because it fosters brand loyalty, something that lets companies thrive against fierce competition. They’ll choose you over others, and that can make or break sales growth.
It’s also good for viral marketing. When you have a design which goes viral, having it stand out and look interesting will help drive customers towards the product.
Finally, it provides community-driven brand growth, so not only is it growth just for you, the company and maybe the lucky artist, but it also fosters better community engagement.
Who Uses This
Indie brands thrive with this type of box, because a lot of indie brands will want the boxes to stand out. It’s a good way to make it grow, and really thrive.
Subscription boxes are another. A lot of subscription boxes thrive on showing off some of these unique designs and perspectives, so it’s worth looking at.
Startups as well, use this type of crowdsourced packaging designs to really look good, and build a better customer reputation not just with those around them, but also new faces, driving higher customer growth in the long haul too.
Examples of This
Some companies have started to use this.
One example is Migros. Migros is a company in Switzerland that offered products and packaging that were developed by the people who supported them, such as packaging design. These were successfully launched on their markets, to great success.
Another, more familiar one, is LEGO. LEGO lets customers build designs that they want to see. the community and customers will vote on the best one. And the winner then gets to see their design come to life with a possibility of product releases from this. It’s pretty cool, especially since some of the designs are definitely worth looking at.
With this, you want to make sure that you have a strong community, and know what your customers want. if you don’t know what customers want, it won’t work.
If there are questions or concerns, address them. In the event you do a competition, make sure it’s friendly for all, and also will not favor one side or the other. By doing this, you’ll be able to build a packaging that really works, that will stand out, and also collaborates with others in meaningful ways.
No responses yet